Pericles Argument For A Pro Democratic Government - 932 Words

Part One: Pericles argument for a pro democratic government Pericles argument is that Democracy is the proper form of government. By Democracy Pericles identifies a variety of viewpoints. It is asserted by Pericles that citizens should defend their city, by doing so, they are worthy of such an honor (Pericles, 1). Moreover, by the establishment of a democracy as a form of government provides the citizens to rule directly instead of ruling through a representative. Therefore, the decisions are thought out, voted, and agreed on by the citizens as a majority instead of having one person dictating what is to occur. Furthermore, Pericles asserts that citizens should fight to defend their city therefore by democracy men are allowed to advance due to merit instead of privilege (wealth and social class) (Pericles, 7). For this purpose any man with sufficient capacity to rule is allowed. Correspondingly, under a democratic regime men are allowed the freedom to act in the manner they would like without the fear of judgement or retaliation from neighbor’s if and only if they act accordingly within the stated laws provided by the authorities (Pericles, 3). As a result, the ability to work together for the greater good of the city is accomplish. Democracy may signify the willingness to sacrifice and defend the city for the cause of a greater good (Pericles, 11). Those who love and understand this concept are portrayed as honorable men because in order to achieve happiness, happinessShow MoreRelatedHow Free Is Free Speech?1835 Words   |  8 Pagesfriends assisted the Spartan-backed oligarchy, which forced Athens into harsh submissions after the city’s fall. Socrates did not support any of these overt acts against the city and had never advocated violation of the law or an overthrow of the government. Socrates’ charges of corrupting the youth, disres pecting the gods, and undermining democracy amount to nothing more than a desperate account to establish guilt by association. II. Establishment of Character I am a child of one of the city’sRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesin the academic world as falling relative salaries and status have reduced the intake of talented academic entrepreneurs. But I also think it reflects the cumulative impact of regulatory and careerist pressures in the academic world itself. With government agencies pressing for ever more standardized and conventional research and with increasingly instrumental careerist vi FOREWORD behaviour by academics, there are fewer incentives to bridge the academic and practical spheres. No doubt this

Concepts of Print Essay - 591 Words

Each of the children did very well with identifying concepts of a book the first child that we will look at is 6 years old. She goes to kindergarten all day and has grown up with many books around. She was able to hold the book right side up for me, show me the front cover, and show me the back cover. She was also able to show me the title page of the book. Lastly she was able to show me the first page of the text. Although she did do a good job of pointing out some main parts of the book she did struggle with a couple others. She wasn’t able to turn some of the pages of the books she would skip three or four at a time. She also had a hard time pointing to the title of the book if it was not in the top of the cover. Lastly the child could†¦show more content†¦The child knew how to turn the pages, show me the title of the book, and show me the title page of the book. The child struggled in holding the book right side up, showing me the front cover, and the back cover, and finding the first page of text. The child was not able to tell me what the author or the illustrator did. With the conventions of print the child was able to tell me where it tells the story at, where we start to read. Lastly the he could tell me that we read from left to right and top to bottom. The child struggled with the return sweep when reading. The child excelled in showing me the spaces between words, and pointing out letters to me. The child struggled in one on one reading, and finding word boundaries around a word. The child also had problems with finding the first word on the page, and the last word on the page, and with counting the words and letters for me. The child was not able to show me the difference between a capital and lowercase letter. The child was able to identify the letters on a page, some of the specific letters that I pointed to, and also was able to identity some of the letters in his name. The child was also able to name some of the letters on a pa ge, some of the specific letters, and some of the letters in his name. He was able toShow MoreRelatedAssessment And Intervention Of Print Knowledge1705 Words   |  7 PagesIntervention of Print Knowledge to Students with Severe Disabilities Breannah Davis-Bloom Radford University â€Æ' Introduction Emergent literacy development is a foundational principle commonly acquired prior to inclusion into a formal educational setting. Literacy development is a uniquely dynamic concept, consciously and unconsciously embedded in the everyday lives of children. As a result of diversity in family dynamics, literacy levels can be varied and sometimes non-existent. Print knowledge is anRead MoreSubliminal Perception Essay1374 Words   |  6 PagesAlthough it was not clear to me at first, the word â€Å"Sex† became very noticeable to me. I believe that it is a long shot, that this may just be a coincidence. Beginning with the capital S, and going horizontal, lays the subconscious word. This print advertisement came from Maxim Magazine, and there is an abundance of previous information linking Maxim and Harley Davidson to Subliminal advertising. Classical Conditioning Classical conditioning in everydayRead MoreEvaluation Of A Student s Phonic Skills Essay1130 Words   |  5 Pagesinstruction on affricates. Concepts of Print Assessment Description of Assessment The Concepts of Prints assessment allows the teacher to evaluate the student’s basic knowledge of books. In order to administer the test, the student is given a book and asked several questions about the parts of a book. 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Skywest Free Essays

Case: SkyWest, Inc. and the Regional Airline Industry in 2009 Assignment Questions: What are the general economic conditions of the U. S. We will write a custom essay sample on Skywest or any similar topic only for you Order Now regional airline industry macroenvrionment? What is the relationship of the industry to the national and global airline industries? The U. S regional airline industry has been suffered and experienced declining of their profit. This case can be explained by the component of macro-environment. Focuses on the global forces and technology, the businesses nowadays have been changed dramatically to global business. What I meant by that is, not only do the business in domestically, but also with different nationality partners. It could lead them to think then, if the business has been changed to globally, more people will fly with the airline industry. However, the technology improved day by day tremendously that people who are doing the business do not required to fly. They can do the business by telecommunication, email, live meeting with visual, or etc. This improved technology could be the one reason that decline the passengers typically in categorized in business travelers. Another factor is General economic conditions. Lately, the world economy is experiencing a long recession which affect almost all the businesses not only just the airline industry. Many countries have difficulties with managing their financial status. The relationship between national and global airline industries seems does not too much different. Both U. S national airline industry and global airline industry are suffering from rising fuel cost, global recession, improved technology, safety issues, and etc. The world is connected as big one nation these day. If one failed, all the other parts will be falling apart as well. It’s just a matter of time when it would happen. What does a Five Forces analysis of the industry tell you about competition in the regional airline industry? Which forces tend to be the strongest? The weakest? The five forces analyses of the airline industries show that it has normally a intense competition which means their profit margin have been thin. Normally, overall impact of the five competitive forces is moderate to weak is good place to expect good profit and a nice return on investment. The strongest forces: The weakest forces: What factors are causing change in the regional airline industry? What is the individual and collective impact of these changes on the regional airline carriers? There are several factors that caused dramatic changes in the regional airline industry. Rising fuel cost is the one factor. Rising fuel cost is not the only issue for the airline industry, but for almost every business on earth. The amount of fuel that we could utilize is limited, but there is no alternative energy source for fuel yet for commonly used. Day by day, the cost of fuel rising, and typically airline industry are suffering from that. The cost of fuel takes parts almost 45% of the whole expense. Therefore, many airline companies are trying to lower the expense from somewhere other such as give pressure to lower or smaller airline company to reduce their cost or number of departure. The other factor can be the safety matter. After 9-11 tragedy, safety rises above the surface and became one of the main factors for the people who want to fly with airplane. The 9-11 terror affected to the people that stop using the airplane along with the new created government regulations which would cost airline companies to cost even more money. What are the key factors that determine success for companies in the regional airline industry? Make sure that the regional airline industry has enough partnerships with many different major airlines. The more partnership that regional airline have with major airlines, they will be guaranteed with stable income balance. Also, the customer satisfaction is the key factors for the success. Find the way to work with the major airlines that no immediate schedule change, accurate luggage system along with the departure/ arrival time, and safety. What is SkyWest, Inc. ’s strategy? What kind of competitive advantage is it trying to achieve? SkyWest Inc. is well-known airline company with its high customer satisfaction and employee satisfaction factors. Their strategy is keeping the strong factors and be more competitive with acquire more routines by partnership with major airlines other than United and Delta. By getting more partnership with other major airlines, the SkyWest Inc. an gain more routes and connection flight to the major cities which will increase their revenues. What are SkyWest’s competitively important resources and capabilities? What are its resource weaknesses and competitive deficiencies? Its market opportunities? Its external threats? Their important resources are their customer and employee satisfaction with the airline. The potential thre at could be the sister companies’ culture. The SkyWest Inc. is nonunionized airline, but ASA is unionized airline company. If the SkyWest Inc. mployees are unionized, there will be some decline in productivity and cost more money for airlines for each flight. What does an analysis of SkyWest, Inc. ’s financial statements reveal about the company’s performance? The SkyWest Inc. was suffered from 2004 through 2008 with decreased net profit caused by multiple factors such as rising fuel cost, decline on customer satisfaction, and etc. However, the financial statements for 2009 shows hope for the company that it can start pick back up their revenues. The airline is doing its best trying to increase their profit by acquisition and getting more partnership with major airlines. What recommendations would you make to the management of SkyWest, Inc. to strengthen the company’s competitive position and improve its financial performance? In the Service-Provide industry, customer should always be the main focus for the firm. No matter how good their product or cheap their product is, if the customer experienced or had bad impression from the firm, the chances for customers to come back would be very low. Fortunately, SkyWest Inc. is already well known for the good customer satisfaction with good safety standards and the quality of service during the flight. Therefore, the airline should put effort in to maintain what already they are strong and complement the weak points as well. The weak point that the SkyWest Inc. is their dependency to the major airlines. To increase their dependencies, the airline would need more contract with major airlines other than just Delta and United. Also, they need to start thinking in expanding their business internationally. China, Brazil, and other nation’s growth in airlines increase rapidly. Therefore, they need to look more into the international business not limited only for the U. S region. How to cite Skywest, Essay examples

Strategic Management of Spark New Zealand-Free-Samples for Students

Question: Discuss about the Strategic Management of Spark New Zealand Limited. Answer: Introduction This report focuses on the strategy formulation and implementation in an organization. The report describes various level of strategy which will be used to improve the performance of the company in the operating market. For the discussion, the company Spark New Zealand Limited has taken. All the data has taken from the secondary research i.e. from books, journal and other source of information. It is well known that proper strategy is important for the success of the company (Hitt et al, 2009). By the effective strategies, the company will be able to attract more and more customers in the operating market. This report should be present to the top management while company is trying to increase its customer base in the operating market. The discussion of appropriate strategy and implementation for the company Spark New Zealand Limited is described below. Overview of company Spark New Zealand is a telecommunication company of New Zealand providing phone services, strong network and internet service supplier. It is also a major ICT supplier to New Zealand businesses. It is a public traded company since 1990. It is one of the major companies of New Zealand in terms of value. The company is also a part of New Zealand telecommunications business (Bloomberg, 2017). The company was found from a division of New Zealand post office in 1987 and privatized in 1990. The company was divided into three divisions by central government- telecom retail, telecom wholesale, Chorus. Later on, in 2011 Telecom and Chorus become separate listed companies and on august 8, 2014the Company changes its name to Spark New Zealand. The company provides service through three segments i.e., spark home, mobile and business; spark digital and spark connect (IBIS World, 2016). The spark home, mobile and business segment provide mobile and internet services to customers and to small mediu m business market. Vision statement Spark New Zealand is the largest service provider of telecommunication services in New Zealand. Their products and services include value which is creating offerings to all industries around the world. The vision of the spark telecom is to become the partner of choice delivering combined value adding services that increases telecom experience. Mission statement The company also has a mission of connecting and empowering people and communities which help in the development of New Zealand through developing telecommunication centers of excellence for developing creative jobs. Objectives The spark digital has objective to provide telecommunication services to and converged information and communication technology to its customers. The aim is to be connect segment includes its network and IT operations and provide services to wholesale and international customers. The company has objective to provide a wide range of telecommunication, broadband services and internet television; IT services, equipment sales and installation services (Reuters, 2017). PESTEL analysis PESTEL analysis for the company Spark New Zealand Limited is described by six factors in the analysis i.e. political, economic, social, technological, environmental and legal. PESTEL analysis for the company is as follows: Political factors The political forces related to the telecom section include those ways by which the government obstructs in the activities and actions of the company. There are various laws imposed by the government and the company is abiding with them. The laws are imposed on the tariffs and products offered by the company. All the new and existing product and technologies offered by the company need to follow the set of rules and regulations imposed by the government (Mansell, 2006). Economic factors There are some economic factors which affect the business activities of Spark New Zealand Limited in the country. The factors i.e. economic growth, inflation and interest rates impact on the operations of the telecom company. For the growth of the telecommunication company, the economic condition of play an important role in the business activities. Major factors that are affecting the growth of Spark New Zealand Limited are the changes in the inflation rates, allocation of funds for development of infrastructure and cost of new licensing etc. Based on the analysis, it is observed that revolutionizes in the money exchange rate also have significant impact on the development of the services in the company. Along with this, there is the high level of competition in the country. Other telecom companies are providing same services at optimum rate which is the big challenge for the Spark New Zealand Limited. To upgrade the services like 3G and 4G, the company requires high amount to get e conomic stability which is very essential. It is observed that the changes in economic conditions have a major impact on the products and services of the company. Social factors The social factors include population and their living style in the country. In the country New Zealand, 90% of people are sophisticated and having common sense. So, the telecom sector is providing regular services at the most favorable prices. Top administration of the company is using this factor by providing high quality services to the customers and gaining competitive advantage in the market. Along with this, company is also focusing on the working and business class people to encourage the market (Blankson et al, 2009). Company is planning to provide effective services by using the values and culture of the customers. Further, company is focused on the marketing and advertising activities by understanding the perception and social belief of the New Zealand market to improve its sales. This type of strategy is helping Spark New Zealand Limited to attract the customers and enhance the number of customers by creating social appeal (Taghizadeh et al, 2013). Technological factors It can be seen that there is continuous improvement in the tools and techniques to improve the more effective telecommunication services and network. For Spark New Zealand Limited, it is also a challenge for the company to implement new technology and upgrade of existing infrastructure in the country. Based on the evaluation of products and services of the company, it is analyzed that quality and modification in the services always have the positive impact on the business. Implementation of new technology i.e. GPS, Wi-Fi, and internet calling is important to meet the benchmarking standard in both local as well as international market. Along with this, the cost of implementing and developing the technical tools is very high which will impact the cost incurred in the services that the company is providing to the customers. This is a significant aspect which has significant impact on the development of the company in telecommunication sector. There is the need to be focused on the techn ical development parts by the top management of company to provide better services for positive business outcome (Schilling, 2010). Environmental factors The ecological factors i.e. global warming and climate change always affect the business of Telecommunication Company. These factors affect on the process to of reach the telecommunication products to the customers. Apart from this, in terms of employment and technology advancement, there is the need to adapt the change by the employees. Spark New Zealand Limited always encourages the customers to dispose the accessories and handset safely by the settlement of recycling program (Taylor et al, 2012). Legal Factors The legal factors include the rules and regulations imposed by the government of the country. Legislation framed by the government of the New Zealand and those regulations affect the business of telecommunication industry. The legal framework of New Zealand includes the rules related to the taxation and interest rates for the telecom industry. The taxation policy has the significant impact on the business process of Telecom Company in the country. The telecom company has to follow the rules framed by the government of the company as these rules are in favor of the business as well as country (Halbert Ingulli, 2011). Corporate level strategy The corporate level strategy of Spark New Zealand Limited includes four pats i.e. finance, HR, sales and IT and RD. Finance For the growth and expansion, the company will establish new stores and new network stations to provide better quality services to the customers. The purchasing requires huge financial resources. Along with this, financial resources will also be needed in the promotional activities. Human resource The support from human resource is very important from the perspective of the business execution. There will be full support from the HR would be in the form of skilled and talented people to perform the job role in the business. The expansion strategy the company includes new system and new stores and this would require additional employees across new regions. This will be effectively achieved by the proper HR functions of the company. Sales The adequate support would be required from the marketing and sales functions to provide the services across new regions. This would be important to make the customers aware about the new services in the new areas. The positive sales will be accomplished by the extra efforts in developing new offers for the customers (Hill, Jones Schilling, 2014). IT and RD This function is crucial for the company to accomplish the corporate level strategy of the business. The role of technology is important in the telecom industry. The RD function is helpful for the company to identify the best possible technology that can provide best possible quality in terms of mobile and network. The IT functions will allow the company to execute its strategy successfully (Ambrosini Bowman, 2009). Business level strategy In the business level strategy, there are some points which should be focused by the company Spark New Zealand Limited. In the business level strategy, there are four points i.e. strategic planning, business planning, and business development and risk management. Strategic Planning To operate the business successfully in the market, it is important for the company to have appropriate strategy for the business growth and success in the operating market. There should be some strategies to set the priorities of the business in the company. The strategy should cover following area: Maintaining high ethical standards, Understanding and responding to the priorities of the stakeholders, Ensuring the operating standards within the business activities, Delivering the commitments in the three main areas i.e. responsibility for the customer, recycling and reusing of mobile phones and climate changes, Capturing the potential of mobile for creating socio-economic values by the effective communications, By these areas, the company Spark New Zealand Limited will be able to identify core areas and activities of the business. These set strategies are helpful to meet the business goals and priorities (Mooradian, Matzler Ring, 2012). Business planning In the business planning, the company Spark New Zealand Limited should identify the strategic priorities for the business operations in the operating market. Company should establish the suite of qualitative and quantitative KPIs for the growth of the business. In every six months, company has to analyze the business process to eliminate various issues. Along with this, the company should run a workshop for managers of the company so that they can deal with the various issuers in the business operations. The conducted workshops provide various opportunities for the employees in the business, effective strategies and share best practices (Wheelen Hunger, 2011). Further, Spark New Zealand Limited will use a Group-wide issue management process to make sure that various issues are managed in the long term planning of the company. The board of the company will ensure the strategic decision making process to deal with the new issues (Trott, 2010). Business development For the business development process, the company Spark New Zealand Limited has to consider the process of merger and acquisition (MA). The company has to consider the business issues i.e. country of operations, local supply chain, environmental rules and regulations, and reviewing the policies and programs. In terms of product development, Spark New Zealand Limited will focus on the strategies by which the company can meet the social needs of the customers. For example, social needs of the customers related to the network coverage (Srensen, 2012). Functional strategy In the functional strategy, there are four strategies which should be focused by the Spark New Zealand Limited in the business operations. The strategies for the company are as follows: Marketing mix For the company Spark New Zealand Limited, the long term marketing strategy can be implemented by the careful planning and successful marketing mix. Marketing mix for the company is as follows: Product- Product includes features and benefits of the offered goods and services, Price- This includes the cost of the products and services at which the customer can buy them, Place- This include the marketplace where the products and services can be purchased, Promotion- This includes the marketing and advertising strategies by which the customers can be aware about the products and services (Mullins, 2010). Product Products include various features which are provided by the company to the customers. The products include the opportunity to play games, chats, send and receive the pictures, information about sporting events, taking the billing information and view the video clips etc. The Services offered by Spark New Zealand Limited are as follows: Finance, Astrology, Downloads, Entertainment, Sports News, Travel, Call management services, Internet bonus card, Mail messaging, Bill Info, Bonus card Price The objective of the company Spark New Zealand Limited is to make the services available for the customers as much as possible. The services can be made available for the people by the high powered business executives to more mature business users. So, the company will offer various pricing structures based on the various customer groups. Along with this, there will be monthly price plans available as well as prepay options. Phone users can pay their bills by the internet and online payment methods. Further, the reward system will also be there on the calls, text messages, ring tones and picture messages (Grnroos, 2007). Place For making the product and services available to the customers, it is important for the company to create a suitable market place. For the company Spark New Zealand Limited, company will focus on opening more stores in the country. The objective is to open around 300 stores in the each city of the country. Along with this, the company can also sell its products by the independent retailers. At the stores of the company, there will be sales person who will ensure the needs of the customers are matched with the right product and provide the various options to the customers if available. Promotion Advertising and promotion activities are important for the growth and success of the products in the market. Spark New Zealand Limited use effective promotional activities to attract the customers for the sales of the innovative products. In case of the promotional activities, company should work with the icons to communicate its brand values with the customers. There are other promotional strategies which should be adopted by the company i.e. advertisements on TV, on billboards, in magazines and many other media outlets which can be reached to the large audiences. Advertisements on these media outlets will be helpful for the company to spread the brand image and message of the company very effectively. This is known as above the line promotion. Further, stores of the company should have special offers, point of sales posters and promotions to attract the customers. In improving the brand image of the company, the stores, products and the staff of the company can be very useful. Alon g with this, company has to develop good public relations by the press releases in the national newspaper and magazines to explain about the new products and services (Vieceli Valos, 2011). SWOT analysis To create the effective strategies for the company, it is important to analyze the internal and external marketing environment of the company in the operating market. The analysis can be done by the SWOT analysis of the company. The SWOT analysis for the company Spark New Zealand Limited is described below- Strength: Expanded environmental collection having strong cellular and telecommunication business in the country New Zealand, Group of strong network transportation, Strongly renowned name in the country, Strong presence in the cities, Strong presence in the rising market, Effective and strong advertising campaign, Good infrastructure Weakness: Low share price in the market from the technical perspective, Strong competitors in the market i.e. Vodafone, and BT group PLC etc. Not able to cover the urban and rural areas, and Brand image of catering only to urban and sub urban areas. Opportunities: Should focus on increasing income and decreasing cost, Need of investigation and improvement of new and innovative mobile technologies, Need of new tax free plans and offers for customers, Facility of mobile number portability, Need to cover rural areas by the technology Threats: Strong and high competitive market to face, Still at the back of most of the competitors, Issue of mobile number portability, Entry of new licenses and lower tariffs by other companies (Gitman McDaniel, 2008), Human resources Recruitment and orientation- For the growth of the company in the country, it is important to have effective and well trained staff to perform their duty in the business. This is one of the areas which need improvement. By the effective policies of human resource management, company can have effective staff in the business. By the aggressive acquisition, Spark New Zealand Limited can increase the number of working employees within the company. This can be achieved by the number of HR policies and the standardizing these policies and practices (Leopold, John. Harris, 2009). At the global level, it is crucial to provide induction training to all the new employees by the workshops which will talk about the policies of the company. Further, the company will also conduct an annual employee survey that will include about whether the company is generating trust and properly managing its environmental impact. The company will seek the approval of the employees on what they are doing. The employees report will be highly motivated due to the initiatives of the company. The website of Spark New Zealand limited will also be used to collect the information and ideas from the employees (Courtney, Marnoch Williamson, 2009). Training- For the successful business operations, it is essential to deliver a variety of global training to the new employees by the use of e-tools such as e-module. Spark New Zealand Limited will try to develop a set of new indicators to identify the number of employees who have received the training. The company will also include training for the managers. A session will be included in the global management development program for the senior managers. Spark New Zealand Limited will focus on working at the standardizing processes related to the training process for the employees. There will be learning training course on the business principles for all the employees. If the company will get success in the training session, then this would be rolled out across all the local operating companies (Brady et al, 2007). Competitors of Spark New Zealand Limited Competition in the telecommunication market has also increased with the entry of many new companies in the communication market. One of the major competitors of Competitors of Spark New Zealand Limited is Vector communication Limited. This company has high-capacity optic and extensive network in all over the country. The company Vector is operating in the wholesale market. Further, another competitor for Competitors of Spark New Zealand Limited is Kordia Limited which is known as Broadcast Communication Limited. The company operates a wireless network in the market. Spark New Zealand Limited has to deal with these competitors by the innovative technologies. Strategy Implementation Resources Strategy Development Choice To get effective position of the business in the country, Spark New Zealand Limited has to develop some effective strategies. By evaluating the current strategic choices, and analyzing the position in the industry, the company can be able to form a future strategy. The strategic choices are related to the business strategy, strategy methods and strategic directions. Some methods can be used to form the current and future state of the company. The company will use some generic strategies i.e. cost leadership, differentiation strategy and focus. Strategies for the company Spark New Zealand Limited are as follows: Cost leadership Aim of this strategy is to gain competitive advantage by being the lowest cost provider in telecom industry including the number of included minutes, text and data. The aim of this strategy is to sustain the infrastructure. The focus of the company is to maintain the profitability in the competitive environment. Under this strategy, the company will be able to sell the products below average industry prices to earn higher profit as compared to the competitors. to be a successful company in the telecom sector, the company has to compete on the cost of products and services with retaining the existing and attracting new customers. This objective can be achieved by cutting down the cost. This strategy would be beneficial where the target market is price sensitive (Johnson, Whittington Scholes, 2011). Differentiation strategy The objective of differentiation strategy is to achieve the competitive advantage by creating unique product or service by company that is valued by the customers. Differentiated products or services are able to satisfy the requirements of the customers by the sustainable competitive advantage. By the differentiation strategy, Spark New Zealand Limited has to bear additional costs to create their competitive advantage. By the unique services and products such as 4G, Total communication (fixed, mobile and TV), company will add more value for the customers. Customers always value high speed network and latest new unique mobile and they are always willing to spend those products or services. But there are risks involved with this strategy i.e. customers can become price sensitive and can chose on price rather than uniqueness (Cole, 2013). Focus strategy The competitive advantage is generated specially for the niche. The company follows the generic strategy to enjoy high degree of customer loyalty. Spark New Zealand Limited can either use a cost focus or differentiation focus. Telecommunication Company is always focused on developing new methods of innovations in the communication so that it can bring new service to the market i.e. mobile money transfer and Ease of shopping (Danso, 2014). Approach to implementation strategy To get success in the telecom market, it is important for the company to implement the strategy after the strategy choice. Spark New Zealand Limited will focus on the marketing plan to get the success in attracting thousands of new subscribers with its current approaches. The company will focus on the messaging and advertising strategies to attract the customers. To implement the strategy, company will focus on the two basic approaches i.e. organizational change approach and collaborative approach (Rothaermel, 2013). Organizational change approach- Under this approach, managers assumes that good strategy must be implemented to achieve the set goals and objectives. For this manner, company will focus on the required change in the business operations. The company Spark New Zealand Limited will focus on the appropriate changes in the personal, structure, reward system and information to improve the performance of the company in New Zealand market. Collaborative approach- Under this approach, top managers of the company take in charge of the strategy formulation. Other members of team contribute with their point of views to implement the strategy. Spark New Zealand Limited will include the top management to develop an effective marketing plan so that the company can attract more and more customers. All the managers will be involved in implementing marketing tactics for the strategy formulation (Freeman, 2010). Resources for implementing strategy In Spark New Zealand Limited, strategy implementation includes some resources i.e. physical resources, and financial resources. Physical resources To implement the strategy for successful business, there is the need of physical resources in the company. The resources will include location of the stores, investment and maintenance requirements, quality services, marketing process, distribution channels, and use of information technology (Alkhafaji, 2011). Human resources Nest resource is human resources which is important to hire skilled people in the business. To implement the business strategy successfully, the company focus on the number of staff by location, function, experience, standard of training, and changes required resources like change of location, change in services etc. Financial resources Last one is financial resources which is crucial to finance the chosen strategy. Strategy needs to be carefully managed from a finance point-of-view. In the company, financial resources include shareholder capital, working capital, creditors. Effective use of financial resources will improve the relationship of the company with existing investors (Duncan, Moriarty, 2007) Recommendations There are some recommendations for the company Spark New Zealand Limited for the effective strategy implementations. The recommendations are as follows: The company should focus on the marketing in terms the advertising. It is recommended that company should in the celebrity endorse campaign. This will be fit in the objective of the company. Company should use the joint ventures such as Health and safety to improve the brand image in the market. The company should use the bottom of the pyramid strategy to provide internet based phone services with the advanced technology. This will be helpful in attracting more customers. Company y should also focus on the global strategy to identify the cultural and legal requirements at the global level. This will further improve the corporate social responsibility of the company for society. Conclusion From the above discussion, it is analyzed that the company Spark New Zealand Limited is famous company of telecommunication sector in New Zealand. The company is doing well in the market but there is strong competition in the market. By the above discussion, it is clear that by the proper strategy formulation and implementation, company will be able to get the desired position in the telecom market of New Zealand. References Alkhafaji, A. F. (2011). Strategic management: formulation, implementation, and control in a dynamic environment. Development and Learning in Organizations: An International Journal. 25(2) Ambrosini, V. Bowman, C. (2009). What are dynamic capabilities and are they a useful construct in strategic management: International Journal of Management Reviews.11(1). Pp. 29-49 Blankson, C., Shih-Tse Wang, E. and Shui-Lien Chen, L. (2009). 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